Really Good Packaging Explained: Top Design Professionals Critiq
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Really Good Packaging Explained: Top Design Professionals Critique 300 Package Designs and Explain What Makes... by Rob Wallace, Bronwen Edwards, Marianne Klimchuk and Sharon Werner http://www.amazon.com/exec/obidos/ASIN/1592535453/4353-20 This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that arenΓÇÖt successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionalsΓÇöeach of whom will specialize in the area of product packagingΓÇöevaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.